AI Insights · Timothy · April 2022
Top 5 Drawing & Coloring Apps in Oceania for Q1 2022
Discover the performance of the top 5 drawing and coloring apps on a unified platform in Oceania during the first quarter of 2022, with insights on downloads, revenue, and active users.
During the first quarter of 2022, the top 5 drawing and coloring apps in Oceania showed varied performance metrics in terms of downloads, revenue, and active users. Data from Sensor Tower gives us a closer look at how these apps fared.
Gallery: Coloring book & decor from BERESNEV s.r.o. experienced fluctuating weekly revenue, peaking at around $4.7K in mid-January and late February. Weekly downloads saw a significant drop, starting from 1.8K at the beginning of the quarter and falling to approximately 750 by the end. Active users also showed a downward trend, decreasing from roughly 8K to 5.4K.
Pixel Art － Color by Number by Easybrain Ltd demonstrated consistent weekly revenue, staying mostly within the $2.9K to $3.9K range. Downloads were more volatile, starting strong at around 5.6K, dipping mid-quarter, and then rebounding to 4.3K by the end. Active users exhibited a slight overall decline from about 64K to 53K, with some fluctuations throughout the quarter.
Disney Coloring World, published by StoryToys Limited, maintained a relatively stable revenue stream, fluctuating between $2.6K and $4.1K. Weekly downloads started at 3.4K, peaked at nearly 4K in early January, and settled around the 2.6K mark by the end of March. Active users hovered around 4.2K to 6K, showing a slight decline overall.
Color by Number：Coloring Games from Wildlife Studios saw its highest weekly revenue at approximately $4.3K in mid-January, with a general decline to around $2.8K by the end of the quarter. Downloads started robustly at 7.1K, dipped to about 3.3K in January, and recovered to roughly 4.8K by late March. Active users showed minor fluctuations, averaging around 24K throughout the quarter.
Colorfy: Coloring Book Games, also by Wildlife Studios, had a steady weekly revenue ranging between $2.3K and $3.4K. Downloads were relatively low, beginning at around 2.3K and decreasing to approximately 1.6K by the end of March. Active users saw a decline from about 4.4K to 3.2K over the quarter.
These insights illustrate the dynamic performance of drawing and coloring apps in Oceania. For more detailed data and trends, visit Sensor Tower.
